The Sweet Beet founder Lizzy Hodcroft has always had a passion for exploring the wider world, in life, in business and in flavour. Now through the creation of a range of innovative and mouth-watering condiments Lizzy is empowering the nation to experiment and create their own flavour fusions to fight back against the mundane. Building on culinary skills developed through various roles in the hospitality industry, Lizzy recognised a demand from consumers for easy to incorporate solutions that could either liven up an everyday dinner or offer a base ingredient for experimenting with unique and inspired creations.
The Sweet Beet was born in 2017 and has gone from strength to strength, inspiring home cooks across the country with the confidence to explore and invent in their own kitchens, whilst bringing Lizzy the excitement and passion of entrepreneurship where she is quickly being recognised as one of the rising stars of the industry. The Sweet Beet has won numerous awards including a Great Taste Award 2017 for Maple Bacon Jam and listings in speciality wholesalers such as The Cress Co and Divine Fine Foods alongside on-line retailer Ocado. Having found her own beat through entrepreneurship, Lizzy is also on a mission to inspire and nurture other creative start-ups, building on the success of being awarded North East Young Entrepreneur of the Year for 2017.
True to her own disposition, The Sweet Beet is creating a lot of disruption by forcing not only the public but buyers themselves to challenge how a condiment can be used and even what a condiment really is! Invigorating a new way of discovering flavour in our own kitchens at home is our passion! And we’ve found that proper education is key.
We believe in a product that can improve flavour no matter what you are cooking. We believe in versatility and the ability to get creative in the kitchen. We also know that sometimes you need a little inspiration which is why we try hard to deliver recipes and inspiration on how to use our products. Let’s re-vision where the condiment market takes us.
All of our products are made by hand to ensure a consistent, high-quality and flavour led condiment.
About the Founder
Lizzy Hodcroft was born in Aberdeen, Scotland in 1989 and moved to Texas at the age of two. Her father continued to live in the UK which allowed her the opportunity to spend every summer and every other Christmas in either Aberdeen or the North East of England while growing up. After graduating from high school, she moved to Newcastle Upon Tyne where she qualified to be a chef at Newcastle College. Lizzy has worked in both back of house and front of house during her career in hospitality which has ultimately lead her pursue her own business ideas and founding The Sweet Beet.
Lizzy is known for her ambition and passion for entrepreneurship as well as helping to create a space in which other founders can discuss the struggles faced when starting a business. She now runs a Mental and Health and Well Being group through Entrepreneurial Spark (Powered by Natwest) and also has been active in becoming a key speaker for Newcastle Start Up Week as well as more food industry specific events and trade shows.
“Sometimes, I think we have a tendency to look at successful people and imagine they just sprang out of bed one day, ready to challenge the world and become a leader. But everyone has a history and on a day to day basis, we are all terrified of messing up. Personally, I don’t think these kind of insecurities are shared nearly enough with other women. Because we are all trying to be so perfect, we forget how humbling it can be to just be a human being, trying our best and sharing our struggles with others.”
Lizzy Hodcroft, Founder
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